www.anaphora.co.uk

Oh the highs and lows....

The exhilaration of having our handbag range up on a web site was short lived. We were hacked at 1.39am last night. How frustrating! Luckily I have a patient husband who has re written the databases to get the site up and running....all within 24hrs. So at least our frustrations were short lived!
Starting out as a new handbag design lable is hard enough never mind contending with un expected problems.

So we are now back up and running and planning our first fashion shoot on Tuesday. The models are booked together with photographer, stylist and make up artist. My kids have promised to be runners for the day and making sure we are all topped up with tea and coffee.

We are pinning so much on this shoot. Firstly, as it will be the window of who we are and what we stand for as a brand. A new lable entering the fashion arena is a daunting place to be. This industry is competitve, particularly here in the UK...although we have our sites set on a global market...why not!

Secondly, we need the fashion images to launch the first Anahora handbag PR campaign...if any of you have any tips...please feel free to let us know.

The development of Anaphora Handbags!

Well...here we are, 12 months down the line, after tons of research, many design meetings, emails and communications back and forth with manufacturers, at last we have taken delivery of our first collection! Names for all the bags have been decided, we have gone for girls names all beginning with 'A', the next collection will all be names beginning with 'B' and so on.....

We now have to work our socks off to get some stockists.....this is going to be hard, we have just missed most of the trade shows and will have to visit stores ourselves to try to convince them that they need the range!

We have one stockist already....not bad considering we only had the bags for two weeks when she placed the order!!

We now set to work on some sort of great PR images so that we can send some info out to loads of magazines to try to get a look in on their pages, we need to get our name is some credible places and become a desirable brand!