The exhilaration of having our handbag range up on a web site was short lived. We were hacked at 1.39am last night. How frustrating! Luckily I have a patient husband who has re written the databases to get the site up and running....all within 24hrs. So at least our frustrations were short lived!
Starting out as a new handbag design lable is hard enough never mind contending with un expected problems.
So we are now back up and running and planning our first fashion shoot on Tuesday. The models are booked together with photographer, stylist and make up artist. My kids have promised to be runners for the day and making sure we are all topped up with tea and coffee.
We are pinning so much on this shoot. Firstly, as it will be the window of who we are and what we stand for as a brand. A new lable entering the fashion arena is a daunting place to be. This industry is competitve, particularly here in the UK...although we have our sites set on a global market...why not!
Secondly, we need the fashion images to launch the first Anahora handbag PR campaign...if any of you have any tips...please feel free to let us know.
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